Design Archives | Haha Haha Co.

Creating a brand campaign of heroic proportions

Hahahaha Team — Wed, 01 May 2024 20:44:43 +0000

Giving Kyzatrex® renewed energy and vibrance with a new brand campaign. Situation More than 20 million men deal with problems related to hypogonadism, or low testosterone. Many patients and HCPs have preconceived notions about diagnosis and treatment, and tend to focus solely on sexual health benefits. But low testosterone can also contribute to health problems […]

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Helping a new brand bring an industry rumor to life

Hahahaha Team — Wed, 27 Mar 2024 22:09:58 +0000

Using BigFoot to tease a big reveal. Situation Within the eyecare industry, the idea of interventional glaucoma treatment has been categorized as an elusive myth for years. ViaLase developed a game-changing system designed to leverage two proven technologies to create a new, non-invasive approach to glaucoma. When this new system is approved by regulatory agencies, […]

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Leveraging AI to amplify our creative process

Michele Evans — Wed, 20 Mar 2024 22:35:24 +0000

As a creative leader at Hahahaha, I’m thrilled to see our art directors leveraging AI prompts to enhance our visual ideation process. In our industry, innovation is paramount, and utilizing AI throughout our process opens up new avenues for creativity that were previously untapped. In the past, our concept sessions generated great ideas, but bringing […]

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Herald the Magic of the Season

Hahahaha Team — Thu, 14 Mar 2024 14:50:48 +0000

The Nutcracker ballet is a timeless performance that has delighted audiences for more than a century. Over time, it has cemented its place as a beloved holiday tradition and one of the most popular ballets of all time. Each holiday season, Texas Ballet Theater (TBT) stages 35 performances between Dallas and Fort Worth, which sets […]

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The Foundation for Good

Hahahaha Team — Wed, 13 Dec 2023 18:14:43 +0000

The North Texas Community Foundation (NTCF) is a Fort Worth-based philanthropic organization committed to driving meaningful change through charitable investment in North Texas. With a strong reputation, deep community knowledge, and tailored services, NTCF helps high-net-worth individuals structure their philanthropic giving for immediate impact and long-term legacy. Challenge As a central figure in the community […]

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A Year of Triumphant Splendor

Hahahaha Team — Wed, 13 Dec 2023 18:13:41 +0000

Setting the Stage for Success Every year, Texas Ballet Theater (TBT) launches a season filled with a combination of performance styles, from mixed repertoires to storybook ballets to the beloved holiday tradition, The Nutcracker. And each year, the organization builds revenue goals based on factors such as previous success, attrition, new-to-file trends, name recognition and […]

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Building a better brand platform for a medical device manufacturer

Hahahaha Team — Fri, 01 Sep 2023 19:13:54 +0000

For a leading third-party manufacturer, rising above the competition began with a new marketing campaign. The Situation Argon Medical Devices came to Hahahaha with a need to create awareness for its brand and various product lines. Its key objectives included elevating awareness of Argon Custom Product Solutions (CPS), a division that offers private label and […]

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Celebrating the 2021 ADDY Awards in virtual fashion

Hahahaha Team — Fri, 12 Mar 2021 23:21:37 +0000

The 2021 ADDYs are in the books! It may have looked a bit different this year, but the entire Hahahaha team was so grateful to get together outside and celebrate a year of hard work under unique circumstances. When the final votes were tallied, Hahahaha walked away with 19 awards out of our 22 entries, […]

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Expert take – legibility vs. readability in design

Jessica Dawson — Fri, 24 Apr 2020 16:17:26 +0000

“Is it legible? Is it readable?” These are questions creatives deal with every single day, and they often communicate the same query: “Is this message understandable by our audience?” Although legibility and readability are closely related, there are subtle differences between the two that help us better navigate the creative needs of our clients to […]

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Centralizing healthcare information for patient engagement and savings

Hahahaha Team — Thu, 02 Apr 2020 15:48:38 +0000

Most prescription savings cards cover a narrow scope of treatments, which overcomplicates the savings process. As a result, patients are often left confused about how to redeem savings and may end up actually paying more for their prescriptions. Discounts change frequently and branded products are not always covered, leading to patients and providers losing confidence […]

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