Healthcare Archives | Haha Haha Co. Full-Service Advertising Agency in Fort Worth Wed, 01 May 2024 20:44:56 +0000 en-CA hourly 1 https://wordpress.org/?v=6.6.1 https://hahahaha.xyz/wp-content/uploads/2020/07/cropped-Hahahaha-squirrel-32x32.png Healthcare Archives | Haha Haha Co. 32 32 Creating a brand campaign of heroic proportions https://hahahaha.xyz/creating-a-brand-campaign-of-heroic-proportions/ Wed, 01 May 2024 20:44:43 +0000 https://hahahaha.xyz/?p=15276 Giving Kyzatrex® renewed energy and vibrance with a new brand campaign. Situation More than 20 million men deal with problems related to hypogonadism, or low testosterone. Many patients and HCPs have preconceived notions about diagnosis and treatment, and tend to focus solely on sexual health benefits. But low testosterone can also contribute to health problems […]

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]]> Helping a new brand bring an industry rumor to life https://hahahaha.xyz/helping-a-new-brand-bring-an-industry-rumor-to-life/ Wed, 27 Mar 2024 22:09:58 +0000 https://hahahaha.xyz/?p=15206 Using BigFoot to tease a big reveal.  Situation  Within the eyecare industry, the idea of interventional glaucoma treatment has been categorized as an elusive myth for years. ViaLase developed a game-changing system designed to leverage two proven technologies to create a new, non-invasive approach to glaucoma. When this new system is approved by regulatory agencies, […]

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]]> How eye-stopping sales tools supported a successful product launch https://hahahaha.xyz/how-eye-stopping-sales-tools-supported-a-successful-product-launch/ Mon, 16 Oct 2023 14:28:35 +0000 https://hahahaha.xyz/?p=15054 Developing sales support materials that are on time, on budget — and on the mark. Situation Galderma, a leading manufacturer of OTC and prescription skin care products, had developed a new formula aimed at helping teenagers fight acne. The new product’s launch faced two challenges: First, it had a new and unique Mechanism of Action […]

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]]> The role of technology in patient adherence https://hahahaha.xyz/the-role-of-technology-in-patient-adherence/ Wed, 06 Sep 2023 17:22:14 +0000 https://HAHAHAHA.wpengine.com/?p=15005 Technology permeates every aspect of our lives. It continually reshapes the way we communicate, live, work, and even manage our health. One of the most promising strides in healthcare technology is the pivotal role it plays in improving patient outcomes. A frequent and long-encountered challenge for both healthcare brands and providers is patient adherence to […]

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]]> Building a better brand platform for a medical device manufacturer https://hahahaha.xyz/building-a-better-brand-platform-for-a-medical-device-manufacturer/ Fri, 01 Sep 2023 19:13:54 +0000 https://HAHAHAHA.wpengine.com/?p=15014 For a leading third-party manufacturer, rising above the competition began with a new marketing campaign. The Situation Argon Medical Devices came to Hahahaha with a need to create awareness for its brand and various product lines. Its key objectives included elevating awareness of Argon Custom Product Solutions (CPS), a division that offers private label and […]

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]]> The power of representation in healthcare marketing: Connecting through diverse communications https://hahahaha.xyz/the-power-of-representation-in-healthcare-marketing-connecting-through-diverse-communcations/ Mon, 07 Aug 2023 15:42:54 +0000 https://HAHAHAHA.wpengine.com/?p=14822 Effective marketing goes beyond promoting products and services. Customers demand connections with brands on a deeper level with customized, tailored messaging that makes them think ‘this brand is for ME’. In today’s multicultural society, representation in healthcare marketing is critical to establishing meaningful connections and, ultimately, driving tangible business results. The inclusion of diverse communities […]

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]]> From complexity to clarity https://hahahaha.xyz/from-complexity-clarity/ Mon, 07 Aug 2023 15:41:42 +0000 https://HAHAHAHA.wpengine.com/?p=14759 How Argon Medical Devices merged multiple brands and hundreds of SKUs into a single, cohesive user experience (UX). Situation As a global company with multiple sub-brands and literally hundreds of products, Argon Medical Devices faced a major challenge in creating a simple and cohesive online presence. Argon tapped Hahahaha to execute a complete overhaul of […]

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]]> Helping a corneal health company rebrand its new vision https://hahahaha.xyz/helping-a-corneal-health-company-rebrand-its-new-vision/ Tue, 18 Jul 2023 15:11:21 +0000 https://HAHAHAHA.wpengine.com/?p=14590 A client shifted its market focus — and needed a new brand to support it. Situation A client with a long history in the ophthalmology space found itself at a crossroads: It had established a reputation as a leader in osmolarity testing, but planned to expand into the broader realm of corneal health. It made […]

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]]> How to rally an entire industry to support your cause https://hahahaha.xyz/how-to-rally-an-entire-industry-to-support-your-cause/ Mon, 12 Jun 2023 16:23:36 +0000 https://HAHAHAHA.wpengine.com/?p=14383 For the TearCare® System, a crucial step in promoting their solution was to become an advocate for change. Situation At first glance, dry eye disease (DED) sounds like a mere inconvenience. However, left untreated, this chronic, progressive condition can impact the vision, surgical outcomes and quality of life of millions of patients. Even though meibomian […]

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]]> 300% above goals: Driving awareness and membership https://hahahaha.xyz/300-above-goals-driving-awareness-and-membership/ Wed, 07 Jun 2023 20:08:07 +0000 https://HAHAHAHA.wpengine.com/?p=14288 How we helped NCODA translate membership benefits into an actionable message —and surpass goals by 3X. Situation NCODA is an organization that provides resources, events and educational opportunities that enable oncologists, oncology pharmacists, healthcare professionals, pharmaceutical companies and healthcare students to connect and collaborate for optimal cancer patient outcomes. However, low awareness was keeping the […]

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